Full Brain Marketing for the Small Business Merging Traditional Digital Social Media (Audible Audio Edition) D J Heckes LLC Gildan Media Books
Download As PDF : Full Brain Marketing for the Small Business Merging Traditional Digital Social Media (Audible Audio Edition) D J Heckes LLC Gildan Media Books
Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital, and social media marketing in a hypercompetitive environment! Some business owners are even saying, "Innovate or Die!"
Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail.
It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk.
- 1. Are YOU ready for marketing?
- 2. Is your company branded?
- 3. Do you have a Competitive Edge?
- 4. Do you Tweet or Blog?
- 5. Are YOU Connected?
Full Brain Marketing for the Small Business Merging Traditional Digital Social Media (Audible Audio Edition) D J Heckes LLC Gildan Media Books
Outstanding Common Sense Marketing with detail on how to cover all the aspects of a marketing plan to assure your business will succeed! Wish I would have had this text when I was getting my MBA - Marketing degrees!"Product details
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Full Brain Marketing for the Small Business Merging Traditional Digital Social Media (Audible Audio Edition) D J Heckes LLC Gildan Media Books Reviews
I own a marketing consulting firm as a sole proprietor. DJ's book, Full BRAIN Marketing - for the small business, is a must-read. For the small business owner who needs to understand marketing tools that they can use NOW, this book delivers. It is a quick read, but with effective takeaways. I have used the book to refresh the marketing efforts for my own company.
I've know DJ Heckes as THE Trade Show Marketing Guru but until I read Full Brain, I had no idea of her broad range of marketing understanding and expertise. I begins with the Winston Churchill "leadership" theory in chapter one. Marketing begins internally and strong leadership skills are required to get the rest of the team to "buy in" to your company's mission and marketing strategies. From there DJ covers virtually every area of marketing in an easy to read, understandable format. Many business books talk theory and explain what to do, but not how! Full Brain Marketing is filled with actionable ideas AND how to impliment them. I wish I had a resourse like this when I started my first business 35+ years ago!
Rick Shoudt
Special Events Marketing LLC
Producers of The Home Builders & Remodelers Showcase
International Green Ideas Shows
Ultimate Home Showcase
Full Brain MarketingFull Brain Marketing
This is a very good book that covers just about every aspect of marketing. The author obviously is establishing her credentials early in the book and she does so very effectively as she obviously has the knowledge and experience to impart wisdom to others. You'll get a textbook worth of condensed material in this book.
The only slight negative comment I would make is that the author is very heavy on material on trade show marketing. BUT this is easily overlooked since she owns and operates a trade show exhibit company and her coverage of the topic does not come across as self-serving. While covering the topic in such detail might seem a bit quaint to Web 3.0 social media types and others who are undoubtedly seeing their ROI's continue to diminish for their exhibits and trade shows, it might just serve as a reminder or brush-up on how to execute "must attend" trade shows and exhibits properly to help meet marketing objectives.
This is a very good book for general marketing information seekers, small business owners and entrepreneurs and I recommend it.
~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
Outstanding Common Sense Marketing with detail on how to cover all the aspects of a marketing plan to assure your business will succeed! Wish I would have had this text when I was getting my MBA - Marketing degrees!"
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